We are a more connected society than ever, and digital capabilities have enhanced this with social media, mobile etc.. To remain competitive in the digital era, the future connected enterprise will need to be “Digital by design” to connect successfully to forever changing customers and understand their customers "Digital DNA".

With the launch of Skype for Business, Skype already represents your digital profile and consumers continue to communicate globally embracing the instant IM and video interaction offering the potential for business to provide a much more personalised digital service.