The overall digitization trend, which has already been prevalent for years, has once again gained massive momentum in the past three years. For companies, the so-called digital transformation has therefore become an absolute necessity for survival.
Growth rates of up to 50%
But it is not only the sheer will to survive that is forcing companies into digital transformation processes. The potential economic benefits that result from a clever approach to digital transformation can also be described as exorbitant - especially when it comes to customer service:
According to McKinsey, a successful digital transformation process can generate economic gains of 20%, up to a staggering 50%. And what's more: It can also increase customer satisfaction by 20-30%.
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